Modern Retail

Amishi, Luxury Christmas

Amishi, Luxury Christmas

I recently had the pleasure to work with Amishi a luxury fashion and accessories boutique in Mayfair, London on their Christmas windows and instore merchandising. With gold being at the heart of the brand we created a stunning and luxurious display with oversize baubles and dressed the mannequins in black and crystal with bold jewellery and bags to accessorise the look. A few presents were added with tied ribbons which added to the Christmas gifting feeling…modern, dazzling and plush the merchandise shines creating an overall sensational look for the store!

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David Anthony

David Anthony

David is a London-based Visual Merchandiser and a member of Modern Retail's Editorial Board. With over 30 years' experience and a background in fashion & homewares where he learnt the art of Visual Merchandising and Styling, through department stores and boutiques, David has a varied background and now freelances in the cafe, food and retail lifestyle sector and the world of fashion and homeware brands.

Visit David's blog at https://www.davidanthonycreative.com/ for more retail stories, as well as inspiring content on art, design and more...

Editorial Board Member

David Anthony

David Anthony

Media Partner